The ever-expanding LeBron James empire is entering a new realm. Microsoft Corp. is using the NBA star to promote next week's consumer release of its new Windows Vista operating system. James will make what a Microsoft spokesman described Tuesday as cameo appearances on national television commercials that will begin airing Jan. 30.
James is the first NBA player that the Redmond, Wash.-based software giant has used to promote its products, Microsoft spokesman Lou Gellos said. And Vista may not be the last Microsoft project for the Cleveland Cavaliers guard.
"We're happy with him. And I know his people are happy with it, too," Gellos said. "We're talking about what future projects we might do with him."
James and Microsoft have worked together in the past, during the player's summer bicycle event for charity in his hometown of Akron, Ohio.