An autoresponder is an automated email response or series of responses that you have previously written and uploaded into an autoresponder service. The autoresponder enables you to reply to customers via email 24/7 without any intervention on your part past the setup stage. For example, you might send an automatic reply to a new newsletter subscriber, to someone who has requested a free giveaway on your site, or to a customer who has just purchased your newest information product.
Where do you find a sequential autoresponder service? Sometimes they're bundled with shopping cart software. Or, you can purchase a stand-alone service in which you can set up autoresponders and send out your email newsletter, as well.
The two features that are essential to have in autoresponder software are personalization and tracking ability. For greatest effectiveness, you should be able to personalize your autoresponders both in the subject line as well as in the body of the email. Don't you open email more quickly when you see your name in the subject line or when the body of the email mentions your address or city of residence? This personalization feature permits you to send automated emails that appear to have been written especially for the person receiving the email. I constantly receive both phone calls and email responses from prospects who are the recipients of these automated emails, which leaves me with no doubt about how important it is to personalize your responses. The second feature, tracking ability, enables you to see how many and which recipients opened your email, how many emails were not delivered, and the ability to see how many recipients clicked on any links found within the email.