Distribute Your Content on Yahoo!

RSS offers you – the publisher – a cost-effective way to develop a daily relationship with current readers, extend your audience, and drive traffic to your site. Irrespective of, whether you publish your own weblog or blog,  personal site, manage a company, and or commercial site with frequent content updates, submit your RSS URL to Yahoo! to distribute […]

RSS offers you – the publisher – a cost-effective way to develop a daily relationship with current readers, extend your audience, and drive traffic to your site. Irrespective of, whether you publish your own weblog or blog,  personal site, manage a company, and or commercial site with frequent content updates, submit your RSS URL to Yahoo! to distribute your contents.

  • Submit Your RSS Feed:

    Yahoo! supports all existing versions of RSS. Yahoo! prefers RSS 2.0, but we support all of the following: RSS 0.90, 0.91, 0.92, 1.0, 2.0, and Atom. You can learn more about the history of RSS from Wikipedia. Visit this page, and add your feed URL, after you submit the URL for your RSS feed, you'll be able to preview, if everything looks good, login to Yahoo! with your Yahoo! mail ID, and click the "Add" button to submit your feed and add it to your own My Yahoo! page. You need to do this for each individual feed, if you own more than one.
  • RSS Auto-Discovery:

    Auto-discovery is a way to let applications (such as Mozilla's Firefox browser, Yahoo! Toolbar, etc.) know there's an RSS feed on your web page or site. Then, the application lets users know they can subscribe to your feeds.

    To see if your web site currently supports RSS auto-discovery, use the new Yahoo! Toolbar or Firefox browser. If Firefox has an orange box highlighted in the lower right corner , or the Yahoo! Toolbar has a blue "plus" button next to the My Yahoo! button on the toolbar, then you don't need to do anything.

    Otherwise, please add the code below to your site in the following places:

    • at the top level domain or home page (CNN.com),
    • at the article/post level,

    • if you have a central RSS feed, please add this code there as well.

     <link title="[YOUR RSS FEED TITLE]" href="[URL TO RSS FILE]" type="application/rss+xml" rel="alternate">

    When you update your site, you can also ensure My Yahoo! gets updated by using Yahoo! API. There are two interfaces currently available: REST and XML-RPC.

    The REST interface is as follows:
    URL: http://api.my.yahoo.com/rss/ping
    Parameter(s): u=<site or feed url>
    HTTP method: GET

    Examples:
    http://api.my.yahoo.com/rss/ping?u=http://rss.news.yahoo.com/rss/topstories
    http://api.my.yahoo.com/rss/ping?u=http://site.example.com/blog

    The XML-RPC interface is as follows:
    RPC endpoint: http://api.my.yahoo.com/RPC2
    Method name: weblogUpdates.ping
    Parameter(s):
    Name of site (string)
    URL of site or RSS feed (string)
    Returns Struct with two members:
    flerror (boolean) which is true if an error occurred.
    message (string) which contains "OK" (if successful) or the error message

  • Promote Your Feed:

    You can make it easy for visitors, who come to your site to subscribe to your feeds. Put an "Add-to-My Yahoo!" button on your web pages. For more information on buttons….
  • Track Your Success:

     Yahoo! doesn't have a system, where publishers can log in to view traffic data, you can view basic usage data, as Yahoo! leave the following information for each of your feeds in your log files.

    *the number of "active" subscribers
    *total page views for those subscribers

    Note: This data represents a rolling 30 day period and therefore a smaller set of users than "all subscribers" to your content. Currently, this data updates weekly. If you look at your log files, you will see this data attached to the following user agent – "YahooFeedSeeker."

    Here is an example of access log information:
     66.218.65.52 - - [23/Mar/2004:08:13:30 -0800]
      "GET /blog/rss2.xml HTTP/1.0" 304 - "-"
      "YahooFeedSeeker/1.0 (compatible; Mozilla 4.0;
       MSIE 5.5; http://my.yahoo.com/s/publishers.html;
       users 236; views 36994)"

    Visit to learn more about specific log access tools.

Distribute Your Content on Yahoo!