Nick Wilson has put together a pretty in-depth "Guide to Linkbaiting" over at Search Engine Land —”Way back in 2005 we started talking about linkbait, a term that was coined on Threadwatch which I owned and ran at the time. Linkbait was used to describe viral, linkable content designed to attract thousands of links.
Shortly after that, I wrote The Art of Linkbaiting. It has been much cited over the last year or so. Today, though a few laggards are still blinking and looking confused whenever they hear the term, linkbaiting is recognized as the most effective way to build links for a site.
As linkbaiting enters its third year, it makes sense to revisit the topic and discuss how to succeed in 2007. The linkbait landscape of 2007 is different than two years ago, requiring some rethink and reassessment of strategies. Linkbait is the smart move everyone needs to be doing. However, the linkbait of 2005 may not cut it with today's more desensitized audiences. The smart linkbaiters will pursue the holy grail of widgetbait.
The Linkbait Mindset: Linkbaiting is hard but rewarding work. If you're prepared to make the leap, or already have done and want to improve your linkbaiting strategy for 2007, read on. If it all sounds a bit too difficult, it most likely is. Consider instead breaking out that email begging software that was soooooo cool in 2002.
The linkbait way of link building is a mindset. To do it well, you need to put thoughts of manipulating the system to one side and focus entirely on providing value to your clients users and making that value easy to link to.
Good linkbait is remarkable. There are many components to good linkbait, and infinite strategies and hooks, but at the end of the day, it boils down to this one thing. Your content needs to be amazing. If you can hit that sweet spot for your audience then the links will roll in, and in, and in, and in.