MSN today launched the MSN® Holiday Challenge at http://www.msnholidaychallenge.com, kicking off the holiday season in style with the help of four celebrities who will share video clues with consumers for a chance to win a share of $100,000 (U.S.) in cash prizes.

The innovative promotion gives consumers the opportunity to win grand prizes of $50,000, $20,000 or $10,000, or daily cash prizes through an MSN exclusive online content scavenger hunt.

The celebrity-hosted video clues direct participants to various sections of MSN: MSN Entertainment, MSN Shopping, MSN Tech & Gadgets, MSN Lifestyle, FOX Sports on MSN, MSN News, MSN Travel, MSN Health & Fitness, MSN Money and MSN Autos. After consumers answer three questions they will be automatically entered for the grand and daily cash prizes. Players may receive clues from one of these celebrities:

• Al Roker, star of NBC’s “The Today Show�
• Kristin Cavallari, star of MTV’s “Laguna Beach�
• Jerry Rice, the legendary NFL Super Bowl MVP who was selected to the Pro Bowl 13 times and was recently on “Dancing With the Stars�
• Perez Hilton, one of the Internet’s hottest celebrity insiders and bloggers
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MSN, Teams Up, Kristin Cavallari, Al Roker, Jerry Rice, Perez Hilton, MSN Holiday Challenge