Popup Nightmare 2.0?

Nat Torkington on the O’Reilly Radar recently commented on the rise of “floats” (aka divdows, Ajax dialogs —”One of the really big issues facing us, IMHO, is the new Javascript-driven ad technology called “floats”. They’re not separate windows popped up, they’re in-window divs that move up to obscure the web page and force the user […]

Nat Torkington on the O’Reilly Radar recently commented on the rise of “floats” (aka divdows, Ajax dialogs —”One of the really big issues facing us, IMHO, is the new Javascript-driven ad technology called “floats”. They’re not separate windows popped up, they’re in-window divs that move up to obscure the web page and force the user to click to dismiss them. They can’t trivially be blocked because they’re generated by Javascript code within the page, and identifying such code is a similar problem to identifying viruses. They ruin the user’s experience by being unavoidable and maximally intrusive.”
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Popup Nightmare