Sprint, Microsoft form strategic alliance to drive new services; first offering is Windows Live Search for mobile.

Microsoft Corp. and Sprint today announced a strategic alliance through which the companies will develop and deliver a range of innovative new service offerings for Sprint’s business and consumer customers. The first consumer offering in this collaboration enables Sprint customers to use Windows Live™ Search for mobile on their wireless phones to conveniently search location-based content from the Internet, such as nearby stores and restaurants, as well as Sprint’s catalog of ring tones, games, screen savers and related services. The service also provides new opportunities for highly relevant and targeted local advertising, which will benefit businesses and consumers alike.

“Microsoft and Sprint share a vision that mobility is about helping customers access the information they need while on the go. The new alliance will deliver on that vision for consumers and businesses,� said Mark Schweitzer, chief marketing officer at Sprint. “By adding Windows Live Search for mobile to Sprint devices, customers now carry with them a depth of relevant local search information, in addition to quick and easy access to their favorite Sprint content. Microsoft’s innovation in search and advertising makes them a logical choice for us to work with to realize this vision.�
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Sprint, Collaborate, Mobile Search