was not to create another digital music player but a whole new experience altogether. The company has focused on making Zune a social experience. Thus the reasoning for the products slogan "Welcome to the Social," and why the Xbox team was responsible for creating it. Microsoft wanted to carry the video experience into a digital media device, where entertainment is both connected and shared.

 "This is what we call connected entertainment," Microsoft founder and chairman Bill Gates said at a launch event Monday. "Zune is a big investment for us, and it's a vision that will carry us forward for years." Continue for more info….

Zune, Microsoft Aims for Apple