Zune in tune with iPod owners - survey

Simon Aughton on pcpro —”More than half of iPod owners are 'likely' to replace their Apple player with Microsoft's Zune, according to a survey by ABI Research. The firm asked 1,725 teenage and adult US residents whether they planned to buy an MP3 player in the next 12 months and how likely they would be […]

Simon Aughton on pcpro —”More than half of iPod owners are 'likely' to replace their Apple player with Microsoft's Zune, according to a survey by ABI Research.

The firm asked 1,725 teenage and adult US residents whether they planned to buy an MP3 player in the next 12 months and how likely they would be to choose Zune over a competitor.” Of those who said they did plan to buy a player, 58 per cent of existing iPod owners and 59 per cent of those who own other brands said  they would be 'somewhat likely' or  'extremely likely' to choose a Zune.

“Our conclusion is that iPod users don't display the same passionate loyalty to iPods that Macintosh users have historically shown for their Apple products,' said ABI principal analyst Steve Wilson, adding that Apple will need to make some big announcements in 2007 if it is to maintain its edge in the industry.”
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