David Reeves, head of SCEE —”Sony isn’t planning on “conquering” the next-gen industry, but rather growing it”. The name of the game is not market share, it’s how fast we can grow the industry—our ambition is to grow 15 per cent a year on hardware and software if we can. We want to try and double digital entertainment in the next five to six years. Whether we have 40, 50, or 60 per cent market share is not that important.

Sony