Alpha DSLR with 20 Tamron lenses between June 12 and June 15. The Sony Alpha will be in store in July.
There's also some talk that Sony purchased Ahead software, makers of Nero Burning ROM. This is pure rumor and conjecture, but after they ate up Sonic Foundry's Acid and Sound Forge, it's not too far-fetched. What does that mean to us? It means that Sony is ramping up its DSLR business along with its video and still image authoring software arm, taking a stab at the big boys like Adobe and Apple.