Microsoft's adCenter Goes Live in US

Microsoft said Thursday that it has rolled out its self-serve advertising program adCenter across all its U.S. search queries, a year after the program was first announced. The company hopes that the switch would help to increase advertising revenue, as well as compete more directly with Google in the race for advertising dollars.
Microsoft said Thursday that it has rolled out its self-serve advertising program adCenter across all its U.S. search queries, a year after the program was first announced. The company hopes that the switch would help to increase advertising revenue, as well as compete more directly with Google in the race for advertising dollars.