Bad ads can ruin the online experience not just for users but for advertisers and for everyone else including the sustainability of the open web itself.
In 2016 bad ads report published today, Google reveals they took down 1.7 billion ads for violating their advertising policies, which "are over double the amount of bad ads blocked in 2015."
Since, July 2016, Google has taken down more than 5 million payday loan ads and 8,000 sites promoting payday loans. As well as a total of 112 million "trick to click" ads, that often appear as system warnings to deceive users into clicking on them, not realizing they're often downloading harmful software or malware.
Also, over 68 million bad ads violating healthcare and 17 million for illegal gambling violations policies were disabled as well.
Further Google notes, since Nov. to Dec. 2016, in total 540 sites were reviewed, and some action was taken against 340 of them, including permanently banning of a total of 200 publishers for promoting misrepresentative contents.
Here are some more examples from Google's 2016 Bad Ads Report, for which some action in 2016 was taken:
- a 23,000 plus thousand "self-clicking ads" detected and disabled, and almost 7 million bad ads for intentionally attempting to trick Google's detection systems were taken down.
- more than 1,300 accounts for tabloid cloaking, as well as 22 cloakers, scammers accounts were taken down and were prevented from advertising again. "These cloakers were responsible for ads seen more than 20 million times by people online in a single week."
- some action was taken against 47,000 sites for promoting content and products related to weight-loss scams.
- action on more than 15,000 sites was taken for unwanted software that resulted in disabling 900,000 ads for containing malware.
- suspended around 6,000 sites and 6,000 accounts for attempting to advertise counterfeit goods, like imitation designer watches.
- 5 million Payday Loan Ads removed from its network.
- removed 68 million ads for healthcare violations, up from 12.5 million in 2016. In addition, 17 million ads for illegal gambling violations were removed in 2016.
- removed 80 million ads in 2016 for deceiving, misleading, and shocking users.
- disabled more than 23,000 self-clicking mobile ads in 2016.
- 7 million ads were removed for intentionally attempting to deceive Google's detection systems.
- action on over 75,000 "bad sites", sites which bad ads point to, in 2016.
Google has detailed "Programmatic Direct", that allows advertisers to programmatically execute reserved and transacted deals.
"Advertisers can now use real-time data to reach the right people in the right moments in brand-safe publisher environments."
"Programmatic Direct unites traditional media reservations with the power of real-time bidding. It offers early access to premium inventory, data-driven targeting, a direct relationship between the advertiser and publisher, and automated workflows. Programmatic Direct offers four different deal types and lots of flexibility to meet the needs of advertisers and publishers," explains Google.
A new guide published today to help you get the most out of Gmail ads campaigns. The guide covers topics such as: "Showing Gmail ads to the right people Enticing people to click on your collapsed ad Designing an expanded ad that converts Optimizing your Gmail ads for success."
"Gmail reaches over 1 billion users globally1. By using Gmail ads, you can reach the right audiences and grow your business."
For more information, on how to create and set-up an effective Gmail ad strategy and make the most of Gmail ad campaigns, check out the guide Here.