To encourage a developers building websites for Google TV, over the next few weeks, Google's planning to give away 10,000 Google TV devices to help developers start building for TV.
"This morning, we gave away more than 3,000 Google TV devices to attendees of Adobe MAX conference. Additionally, we'll be reaching out to thousands of web developers in Google Code community to offer them a free device. Finally, if you're a professional web developer who wants to help make TV experience even better and you don't happen to fall into one of those two groups, please submit an entry to our Google TV Web Developer Promotion and include a short summary about the type of interesting website your company would like to create or optimize for Google TV. We're planning to select 2,500 winners from those entries to receive a free Google TV device," stated Google.